who we are
about us
The first of its kind
More than a platform
success takes work
TRA offers a full curriculum on starting and growing a successful roofing business.
Our E-learning courses range from proven marketing and sales practices to attracting and hiring great employees and everything in between. This course once completed is basically a “business in a box”. Every facet of running a successful roofing company is covered in our course material. Backed by our founders’ proven success, TRA is a one of a kind opportunity to take your business from start-up to scale-ability.
expert insight
randy brothers
What I also found out through this journey is that my purpose is higher than just to be a leader of a roofing company. My purpose is to become a leader in the roofing industry and to use the lessons I have learned to provide education and inspiration to the next generation of roofing contractors.
Our “why” is to “challenge the industry’s status quo while providing opportunities for others”. We have successfully built a sustainable growth model that not only challenges the status quo, but also provides opportunity for hundreds of people. Now, it’s our mission and purpose to help you achieve these same results.
what guides us
our core values
With everything we do at The Roofing Academy, we bring certain core values. These values have been with us since day one and continue to motivate every single meeting, job, and workshop that we have here at The Roofing Academy. They’ve helped us take roofing companies from the starting line to millions of dollars in sales and will continue to evolve and shape the way we do things here at The Roofing Academy.
Collaboration
This isn’t a “We talk, you listen” type of partnership. Everything you do with us will be specially customized to your roofing company’s vision and goals. If there’s something you want to focus on or a question that you’d like answered, that’s what we’ll do in our meetings.
Innovation
One of our jobs here is to stay as up to date as possible on all the latest tips and trends in the roofing industry. We’re constantly learning new things and trying and testing all the newest technologies so you can be sure you’re getting the industry-leading, up-to-date information.
Leadership
One of the most important things you are as a roofing company owner is a leader. You set the example for how your business should run, which starts with providing value to anyone you interact with and helping others without the expectation of something in return.
Education
We call ourselves an Academy for a reason. We’re constantly striving to learn and want to teach you everything we know. From the latest roofing trends to a new process, there’s so much value in learning from any and every interaction you have throughout your day as a roofer.
Inspiration
We’re not just here to teach you how to grow your company, but to inspire you to take the next step every time we meet. We want you to leave every call or meeting you have with us ready to take on the world. We’re so excited to help grow your business and want you to feel the same.
what we live by
the five pillars
Whenever we get the chance to work with roofing company owners like yourself, there are key areas of success that we like to focus on. These principles are so important to us that we decided to use them as The Roofing Academy’s logo. We believe that, if all are in place, you’ll have no problem growing your roofing business and taking it to the next level. Check out what the 5 Pillars means to us below.
roof: Leadership
Obviously, calling something the roof means a lot to us at The Roofing Academy. That’s how important we believe leadership is to the success of your roofing company. A good leader protects your company from outside factors, just like a good roof.
1. Marketing
You want to build a brand that sells itself, with a logo people want to wear, a reputation that gets you referrals, and a social media presence that people love to interact with.
2. Sales
A backbone to any roofing company’s success, you want your sales team to be the best of the best, and that all starts with hiring the right people and training properly.
3. Production
Your roofing company’s reputation rests on your ability to deliver high quality projects every time, on the promised schedule and budget.
4. People
The right people in the right positions to succeed is one of the easiest ways to see your roofing company take the step to the next level.
5. Numbers
Take the guesswork out of your roofing company’s success by running it by the numbers. Focus on the key performance indicators to see where you can improve with each job.
foundation: VISION & VALUES
You started your roofing company with a vision of success. And with that vision, comes the values that will lead you to the heights you want to reach. This is the foundation for your company and should never be forgotten on your journey to the top.
our partners
focus driven tracks
your pathway
step one
step two
step three
step four
step five
step six
testimonials
student feedback
in-depth training
what to expect
grab your backpack
let’s do this
You are about to embark on a journey that can change your life and change the lives of many others as you build and grow your roofing company. I want to help you reach your full potential and work alongside you as you begin to experience what true entrepreneurial freedom feels like. If you are truly committed to living the life of your dreams and if you believe you have what it takes to become an entrepreneur and leader that you are destined to become then let’s get started today. – Randy J Brothers