With the end of September comes a new, busy season for all of us roofers and of course it also brings our September Member of the Month! This month, the Roofing Academy team is honored to introduce you to our member Jose Herrera of New Era Roofing in Westminster, Colorado.

As founder and CEO of New Era Roofing, Jose is proud of the brand he has built in the Denver Metro Area over the past five years and is grateful for the lessons he has learned along the way. When he is not in the office or on a job site, you will find Jose hanging out with his family or cheering on his beloved Denver Broncos. Keep reading below to learn more about Jose and his experience building New Era Roofing!


Name: Jose Herrera


Current Residence: Denver, Colorado


Company Name: New Era Roofing


Job Title: CEO


How long have you been in the roofing industry?


Four years going on five years!


What is your favorite part about working in the roofing industry?


The skills I have learned and continue to learn – communication, sales, negotiation, leadership, money management, and most of all people skills.


What is the most challenging part of your role?


The hardest part in my role is meeting our quarterly sales goals and creating an effective process for everything!


How long have you been a member of the Roofing Academy?


I have been a member for eight months.


What is the most valuable part of your Roof Academy membership?


The most valuable thing is the people that you are connected with and learning how to properly build a brand, not a company!


What advice would you give a newcomer to the roofing industry?


Knowledge and more important, execution. Learn from those who are already in the position you want to be in and take action right away! Don’t wait for the perfect moment because it truly doesn’t exist.


What was your first job ever?




What does your ideal day off look like?


My day starts at the gym, followed by breakfast, and being lazy for a couple hours with my family. I am a very social person and love to go out and hang out with friends or family with a nice cocktail!


Favorite Food?


Wings, bone-in!


Favorite Sports Team?


Denver Broncos!!


One Fun Fact About Yourself!


I am the most lazy, but disciplined person ever. If it were up to me I would be at home all day eating wings and play video games, but my rituals keep me disciplined and focused on my vision and goals.