With our very own 2022 Roofing Academy Growth Mastermind on the horizon and some great conventions recently attended, the Roofing Academy team thought that now would be a great time to discuss some of the benefits of attending a roofing convention.


When discussing industry conventions with our clients, many of them aren’t quite sold on the reasons they should attend. Instead, they often cite factors like time and cost as reasons they don’t want to attend. 


The benefits of attending a convention like the Growth Mastermind far outweigh the potential downsides and the Roofing Academy team is here to set the record straight. Keep reading below to learn the top 5 reasons you should consider attending a roofing convention!


5 Benefits of Attending a Roofing Convention

  • Meet Like Minded Professionals


One of the main reasons to consider attending a roofing convention is to meet like minded roofing industry professionals who you can network with. Oftentimes, people get hung up on the ‘competition’ and turn their nose up at meeting others in the industry, but it is so important to get out of that mindset. There is something to be learned from everyone and building your network is crucial for success in industries like ours, where so much is built on references and word-of-mouth advertising.

  • Learn From Industry Experts


The speakers, panelists, and session leaders at roofing conventions are the best and brightest in the business. They are industry leaders who have scaled multiple businesses, led cross-functional teams, and made the profits that you one day hope to as well. Hearing them speak and gaining insider knowledge from each and every one of them is a once in a lifetime opportunity that shouldn’t be passed up!

  • Analyze Your Competition


Remember how we said there is something to be learned from everyone? Well, not only is that true, but you can also use roofing conventions to see what your competitors are up to. How are they scaling their businesses? What are their growth goals? What do you need to focus on to remain competitive? You’ll never see as many roofers in one room as you will at a convention, so use the time to your advantage and assess what everyone else is up to.

  • Use It As a Marketing Opportunity


At some conventions you might have the opportunity to purchase a booth and connect with leads or prospects, but that’s not what we’re talking about here. The fact you are attending an industry convention is great marketing material to use on your social media channels. Just the fact you are attending a convention is something to advertise, who wouldn’t want to work with a professional who seeks learning and development opportunities? In addition, you can also share pieces of what you’ve learned and recaps of sessions on your blog and social media channels to spread the knowledge further.

  • Stay on Top of Trends and Updates


Conferences, conventions, and trade shows are often when companies choose to make announcements regarding new technology and product launches. If you aren’t in attendance when a major announcement is made, you are already behind the curve. Attending conventions is a great way to learn about industry trends, ask questions, and consider how they’ll fit into your business before news breaks to the masses.


We hope to see each and every one of you at the Growth Mastermind, but if you aren’t quite sold yet, our team is here to answer any remaining questions. Give us a call today to learn more about the convention and what you’ll get from attending.