If growing your roofing business is a goal for you this year, you are not alone. Almost all of the roofing companies that we work with have some sort of financial and personnel growth goals for their business this year. 


While the desire to continue building and growing your roofing business is to be expected, it can be an intimidating feeling. Many roofers we speak with aren’t always sure where to start when it comes to growing their business, but that is where the Roofing Academy can help. 


Today we are sharing three key ways you can grow your roofing business in 2021. Keep reading below to learn more!


Three Ways to Grow Your Roofing Business in 2021


Build a Brand Identity


Your brand is the image that your business emits to the world. It tells your leads, competitors, and potential partners – this is who we are and this is what we stand for. Building a brand identity is crucial to your success in the roofing industry. Your brand identity should be consist across all of your means of communication including online, print, and even your verbal communications and personal presentation to your clients.


Invest in Digital Marketing


Gone are the days that knocking on doors and passing out fliers around the neighborhood was enough to get your roofing business noticed. Today, to see success as a roofer you need to invest in digital marketing. We highly recommend working with a professional agency that specializes in roofers if you are new to the world of online marketing, but these are a few key areas you will need to focus your efforts:


  • Social Media
  • Content Creation
  • SEO 
  • AdWords


Stepping into the world of digital marketing is an investment upfront, but it is one that will lead to high growth in the long run.


Standardize Internal Processes


We know that as a busy roofing professional, the last thing you want to do is focus on your internal processes, but doing so is a must if you are hoping to grow in 2021. By taking the time to standardize internal processes related to: 


  • Sales
  • Marketing
  • Finances
  • Employee Retention 


You are going to help set yourself up for success. Having standardized sales processes, uniform marketing materials, trusted accounting methods, and human resources procedures will make your roofing company operate more smoothly and efficiently. When everything is operating according to company best practices, you are able to better pinpoint what is and is not working and where you need to readjust.


If you are ready to take your roofing company to the next level in 2021, but are looking for support to help do so, the Roofing Academy is here for you. Click here to learn more about the services we offer and feel free to contact us to discuss whether a membership is right for you this year.